A RICH HERITAGE
Established in 1878 in Melbourne’s Prahran, Rinoldi soon built a strong reputation in pasta making, supplying pasta across Melbourne, then moving to state-wide and nationwide distribution.
THE HISTORY OF RINOLDI
CROWN MACARONI
Established in 1878 by Thomas Reynolds, Rinoldi pasta was initially sold under the Macaroni Crown Brand, since Macaroni was the term used to describe generic pasta.
EAST PRAHRAN
In the early 1910s, production moved to a two-story building located on Aberdeen Street in East Prahran, Victoria.
NEW BEGINNINGS
Neville Quayle purchased the Rinoldi business from the Reynolds family in 1958, marking the start of a new chapter in the Rinoldi story.
NEVILLE QUAYLE (1929-2006)
Born in Melbourne in 1929, Neville attended RMIT where he studied industrial chemistry, after which he found part-time work as a general factory hand for the Reynold’s family. Riding his trusted bicycle from Prahran to RMIT, Neville then upgraded to a Willys (the ancestor of today’s Jeep). He was in his late-twenties when he purchased the pasta business that would – over the next decades – become the Rinoldi business we know today.
SOUTH YARRA
Efficiency, reliability, consistency - these are the three pillars helping us stand high above all our competitors. This feature ensures that we maintain this standing and provide quality products at fair prices.
MULGRAVE
After outgrowing its South Yarra location and the increasing Melbourne traffic becoming an issue, Rinoldi moved production to Mulgrave in Melbourne's South Eastern Suburbs.
VETTA PASTA
In 2006 Rinoldi purchased the Nanda and Vetta brands and expanded the company further. Rinoldi is still located South East of Melbourne in a modern 12,500sq. m site and continues to be owned and run by Neville's family.
QUAYLE MILLING
Rinoldi acquired the Young Roller Flour Mill in 2012, marking the launch of the Quayle Milling business. Founded in 1888, the Young Roller Flour Mill is the last surviving Farmer’s Coop mill in Australia, and is known for its ‘Gold Drop’ patented flour, as well as its quality livestock nutrition expertise.
BYRON BAY COOKIE COMPANY
Rinoldi acquired the Byron Bay Cookie Company in 2013. Byron Bay Cookies’ unique style and flavour draws inspiration from the idyllic coastal town of Byron Bay, nestled at Australia’s most easterly point. Other brands in the Byron Bay Cookie Co portfolio include Luken & May Biscuits and Falwasser Crispbread.
BUTTERFINGERS
Butterfingers Shortbread joined the Rinoldi family in 2019. Known for producing Australia's finest shortbread, Butterfingers Pure Butter Shortbread is crafted from premium ingredients in Victoria's picturesque Yarra Valley.
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